Label design for Italian wine producer Caparzo (Montalcino, IT). 2011
Creative Direction for the Art Foundation “Pritzker Art Collective” and Exhibition in China “ Beyond Buddhism: Exhibition Spotlights Early Tibetan Culture”. At the site of China’s famed Mogao Caves, a new exhibit co-organized by the Dunhuang Academy and the Pritzker Art Collaborative reveals the rich history of an ancient Tibetan kingdom. 2018
TO BE, OR NOT TO BE? Why does ÈLISEO (from Italian – È = to be) base its identity on such an existential question? Because “Being” (Essere) means affirming oneself, seeking and finding one’s identity. A dialogue with one’s soul’s darkness and lightness. Being is daring, fulfilling oneself and knowing how to laugh at oneself. It is culture in movement and thirst for the infinite. Not being, means giving up on yourself, on knowledge and therefore on life. When you “are not” you travel but you don’t see, you read but you don’t learn, you listen but you don’t feel. You live but you don’t know why. Being is always the right answer.
The brand collects all the nuances of the emotions we need. From the blue, which represents the intellect, the truth, constancy. It is the color of great depths, of meditation, the color of peace, of infinity, and of emotional serenity. Green is the color of Nature, of harmony, green are the shoots that open to life. And the Red, like the heat of passion, the ardor of a living soul. 2021
Creative Direction for Èliseo Entertainment production company and Artist collaboration with Tarin.
Creative Direction for the Italian artistic perfumery In Astra. Characterized by a brand philosophy that takes inspiration from Astronomy. The visuals are produced with a blend of 3D and Digital Art to represent the products floating in space, evoking the concept to: “lose yourself in the essence of the stars.” 2021